Client
G-college
Disciplines
Brand Identity
Timeline
1 year 05.2022 to 06.2023
Collaborator
Dang Thuy Linh
Deliverables
Brand Identity Art Direction Website Design
G-college Rebranding
A [BI] C-GCO
G-college is a non-profit organization that provides study abroad opportunities and study abroad scholarships. Started in Singapore, the organization has spent years inspiring students to pursue their ambitions of studying abroad.
Throughout its development process, G-college has grown to include three major branches: (1) G-college Singapore: focuses on its core: study abroad in Singapore; (2) G-college Young Scholars: assists students in studying and working in countries in Europe; (3) and G-college Mentor Network: introduces mentor-mentee model in coaching for overseas studying and professional growth. To centralize experience of the three branches, G-college refreshed its image to become more professional and suitable for two audiences: parents (decision makers) and students (those who desire to develop professionally). The visual direction became more mature and inspirational, while keeping the same essence of the previous elements such as colors and brandmark concepts.
Client
G-college
Disciplines
Brand Identity
Timeline
1 year 05.2022 to 06.2023
Collaborator
Dang Thuy Linh
Deliverables
Brand Identity Art Direction Website Design
G-college Rebranding
A [BI] C-GCO
G-college is a non-profit organization that provides study abroad opportunities and study abroad scholarships. Started in Singapore, the organization has spent years inspiring students to pursue their ambitions of studying abroad.
Throughout its development process, G-college has grown to include three major branches: (1) G-college Singapore: focuses on its core: study abroad in Singapore; (2) G-college Young Scholars: assists students in studying and working in countries in Europe; (3) and G-college Mentor Network: introduces mentor-mentee model in coaching for overseas studying and professional growth. To centralize experience of the three branches, G-college refreshed its image to become more professional and suitable for two audiences: parents (decision makers) and students (those who desire to develop professionally). The visual direction became more mature and inspirational, while keeping the same essence of the previous elements such as colors and brandmark concepts.
Client
G-college
Disciplines
Brand Identity
Timeline
1 year 05.2022 to 06.2023
Collaborator
Dang Thuy Linh
Deliverables
Brand Identity Art Direction Website Design
G-college Rebranding
A [BI] C-GCO
G-college is a non-profit organization that provides study abroad opportunities and study abroad scholarships. Started in Singapore, the organization has spent years inspiring students to pursue their ambitions of studying abroad.
Throughout its development process, G-college has grown to include three major branches: (1) G-college Singapore: focuses on its core: study abroad in Singapore; (2) G-college Young Scholars: assists students in studying and working in countries in Europe; (3) and G-college Mentor Network: introduces mentor-mentee model in coaching for overseas studying and professional growth. To centralize experience of the three branches, G-college refreshed its image to become more professional and suitable for two audiences: parents (decision makers) and students (those who desire to develop professionally). The visual direction became more mature and inspirational, while keeping the same essence of the previous elements such as colors and brandmark concepts.
Why G-college needed a new image?
After seven years of operation, G-college seeks a more professional image that aligns with its strategic goals. G-college Singapore is no longer in action; instead, it has merged three of its target audiences to form a unified non-profit organization that supports Vietnamese students in studying abroad.
The previous marks are out of date and club-like, limiting G-college's capabilities in partnerships, business outcomes, etc. Rebranding means new opportunities and the establishment of a more prestigious organization that is trustworthy and long-lasting.
Why G-college needed a new image?
After seven years of operation, G-college seeks a more professional image that aligns with its strategic goals. G-college Singapore is no longer in action; instead, it has merged three of its target audiences to form a unified non-profit organization that supports Vietnamese students in studying abroad.
The previous marks are out of date and club-like, limiting G-college's capabilities in partnerships, business outcomes, etc. Rebranding means new opportunities and the establishment of a more prestigious organization that is trustworthy and long-lasting.
Why G-college needed a new image?
After seven years of operation, G-college seeks a more professional image that aligns with its strategic goals. G-college Singapore is no longer in action; instead, it has merged three of its target audiences to form a unified non-profit organization that supports Vietnamese students in studying abroad.
The previous marks are out of date and club-like, limiting G-college's capabilities in partnerships, business outcomes, etc. Rebranding means new opportunities and the establishment of a more prestigious organization that is trustworthy and long-lasting.
A minimal brandmark for a professional education brand.
The new brandmark is minimalistic in style and draws inspiration from the previous one. Simplifying the logo increases G-college recognition and provides more opportunities for the organization to succeed.
A minimal brandmark for a professional education brand.
The new brandmark is minimalistic in style and draws inspiration from the previous one. Simplifying the logo increases G-college recognition and provides more opportunities for the organization to succeed.
A minimal brandmark for a professional education brand.
The new brandmark is minimalistic in style and draws inspiration from the previous one. Simplifying the logo increases G-college recognition and provides more opportunities for the organization to succeed.
Vietnamese-friendly typeface paired with a youthful color palette.
G-college retained its primary Blue color for its new brand identity, and added more pastel hues as secondary colors to balance everything. The color palette is meant to be fresh, eye-catching, yet professional at the same time.
Plus Jakarta Sans is the main typeface used by G-college since it is easy for our target audience to skim through our brand assets because of its high readibility score. It is also Vietnamese-friendly, an important aspect when choosing this new font.
Vietnamese-friendly typeface paired with a youthful color palette.
G-college retained its primary Blue color for its new brand identity, and added more pastel hues as secondary colors to balance everything. The color palette is meant to be fresh, eye-catching, yet professional at the same time.
Plus Jakarta Sans is the main typeface used by G-college since it is easy for our target audience to skim through our brand assets because of its high readibility score. It is also Vietnamese-friendly, an important aspect when choosing this new font.
Vietnamese-friendly typeface paired with a youthful color palette.
G-college retained its primary Blue color for its new brand identity, and added more pastel hues as secondary colors to balance everything. The color palette is meant to be fresh, eye-catching, yet professional at the same time.
Plus Jakarta Sans is the main typeface used by G-college since it is easy for our target audience to skim through our brand assets because of its high readibility score. It is also Vietnamese-friendly, an important aspect when choosing this new font.
