Client

L'Oreal

Disciplines

Product Design

Timeline

3 months 01.2024 to 03.2024

Collaborator

Nguyen Hoang Ly Tran Thao Phuong

Deliverables

Market Research Product Features Mobile Application

Tools

Figma FigJam

L'Oreal Brandstorm

A [GR] E-LOR

L'Oréal Brandstorm is an innovation competition. I competed in Brandstorm 2024, where we identify and solve problems for hairstylists and develop creative goods to help them with their workflows, ultimately contributing to their and L'Oreal's growth.

The assessments challenged us to create a product (either physical or digital) that would assist hairstylists in improving their clients' experiences and working methods. We chose to focus on hair colorists and develop a physical solution that addresses the pain points of customers looking to dye their hair. Although we did not win anything, we learnt a lot about hair coloring, physical product development, and technical expertise that we never expected to gain.

Client

L'Oreal

Disciplines

Product Design

Timeline

3 months 01.2024 to 03.2024

Collaborator

Nguyen Hoang Ly Tran Thao Phuong

Deliverables

Market Research Product Features Mobile Application

Tools

Figma FigJam

L'Oreal Brandstorm

A [GR] E-LOR

L'Oréal Brandstorm is an innovation competition. I competed in Brandstorm 2024, where we identify and solve problems for hairstylists and develop creative goods to help them with their workflows, ultimately contributing to their and L'Oreal's growth.

The assessments challenged us to create a product (either physical or digital) that would assist hairstylists in improving their clients' experiences and working methods. We chose to focus on hair colorists and develop a physical solution that addresses the pain points of customers looking to dye their hair. Although we did not win anything, we learnt a lot about hair coloring, physical product development, and technical expertise that we never expected to gain.

Client

L'Oreal

Disciplines

Product Design

Timeline

3 months 01.2024 to 03.2024

Collaborator

Nguyen Hoang Ly Tran Thao Phuong

Deliverables

Market Research Product Features Mobile Application

Tools

Figma FigJam

L'Oreal Brandstorm

A [GR] E-LOR

L'Oréal Brandstorm is an innovation competition. I competed in Brandstorm 2024, where we identify and solve problems for hairstylists and develop creative goods to help them with their workflows, ultimately contributing to their and L'Oreal's growth.

The assessments challenged us to create a product (either physical or digital) that would assist hairstylists in improving their clients' experiences and working methods. We chose to focus on hair colorists and develop a physical solution that addresses the pain points of customers looking to dye their hair. Although we did not win anything, we learnt a lot about hair coloring, physical product development, and technical expertise that we never expected to gain.

Introduction

Purposes

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Introduction

Purposes

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Introduction

Purposes

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Challenges

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Challenges

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Challenges

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Discover

Secondary Research

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Discover

Secondary Research

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Discover

Secondary Research

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User Interviews

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User Interviews

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User Interviews

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Technology Research

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Technology Research

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Technology Research

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Define

User Problems & Goals

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Define

User Problems & Goals

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Define

User Problems & Goals

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Customer Journey Map

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Customer Journey Map

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Customer Journey Map

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Technical Specification

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Technical Specification

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Technical Specification

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Design

Sketches

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Design

Sketches

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Design

Sketches

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Hi-fi

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Hi-fi

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Hi-fi

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Deliver

Presentation

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Deliver

Presentation

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Deliver

Presentation

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Features

Analyze Hair Health

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Features

Analyze Hair Health

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Features

Analyze Hair Health

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Data in Mobile App

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Data in Mobile App

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Data in Mobile App

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Key Takeaways

Impacts

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Key Takeaways

Impacts

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Key Takeaways

Impacts

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Lessons Learned

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Lessons Learned

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Lessons Learned

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