Client
L'Oreal
Disciplines
Product Design
Timeline
3 months 01.2024 to 03.2024
Collaborator
Nguyen Hoang Ly Tran Thao Phuong
Deliverables
Market Research Product Features Mobile Application
Tools
Figma FigJam
L'Oreal Brandstorm
A [GR] E-LOR
L'Oréal Brandstorm is an innovation competition. I competed in Brandstorm 2024, where we identify and solve problems for hairstylists and develop creative goods to help them with their workflows, ultimately contributing to their and L'Oreal's growth.
The assessments challenged us to create a product (either physical or digital) that would assist hairstylists in improving their clients' experiences and working methods. We chose to focus on hair colorists and develop a physical solution that addresses the pain points of customers looking to dye their hair. Although we did not win anything, we learnt a lot about hair coloring, physical product development, and technical expertise that we never expected to gain.
Client
L'Oreal
Disciplines
Product Design
Timeline
3 months 01.2024 to 03.2024
Collaborator
Nguyen Hoang Ly Tran Thao Phuong
Deliverables
Market Research Product Features Mobile Application
Tools
Figma FigJam
L'Oreal Brandstorm
A [GR] E-LOR
L'Oréal Brandstorm is an innovation competition. I competed in Brandstorm 2024, where we identify and solve problems for hairstylists and develop creative goods to help them with their workflows, ultimately contributing to their and L'Oreal's growth.
The assessments challenged us to create a product (either physical or digital) that would assist hairstylists in improving their clients' experiences and working methods. We chose to focus on hair colorists and develop a physical solution that addresses the pain points of customers looking to dye their hair. Although we did not win anything, we learnt a lot about hair coloring, physical product development, and technical expertise that we never expected to gain.
Client
L'Oreal
Disciplines
Product Design
Timeline
3 months 01.2024 to 03.2024
Collaborator
Nguyen Hoang Ly Tran Thao Phuong
Deliverables
Market Research Product Features Mobile Application
Tools
Figma FigJam
L'Oreal Brandstorm
A [GR] E-LOR
L'Oréal Brandstorm is an innovation competition. I competed in Brandstorm 2024, where we identify and solve problems for hairstylists and develop creative goods to help them with their workflows, ultimately contributing to their and L'Oreal's growth.
The assessments challenged us to create a product (either physical or digital) that would assist hairstylists in improving their clients' experiences and working methods. We chose to focus on hair colorists and develop a physical solution that addresses the pain points of customers looking to dye their hair. Although we did not win anything, we learnt a lot about hair coloring, physical product development, and technical expertise that we never expected to gain.
Introduction
Purposes
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Introduction
Purposes
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Introduction
Purposes
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Challenges
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Challenges
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Challenges
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Discover
Secondary Research
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Discover
Secondary Research
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Discover
Secondary Research
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User Interviews
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User Interviews
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User Interviews
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Technology Research
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Technology Research
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Technology Research
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Define
User Problems & Goals
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Define
User Problems & Goals
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Define
User Problems & Goals
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Customer Journey Map
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Customer Journey Map
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Customer Journey Map
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Technical Specification
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Technical Specification
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Technical Specification
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Design
Sketches
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Design
Sketches
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Design
Sketches
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Hi-fi
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Hi-fi
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Hi-fi
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Deliver
Presentation
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Deliver
Presentation
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Deliver
Presentation
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Features
Analyze Hair Health
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Features
Analyze Hair Health
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Features
Analyze Hair Health
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Data in Mobile App
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Data in Mobile App
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Data in Mobile App
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Key Takeaways
Impacts
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Key Takeaways
Impacts
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Key Takeaways
Impacts
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Lessons Learned
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Lessons Learned
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Lessons Learned
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