Client
OpenCommerce
Disciplines
UX Design Responsive Web Application
Timeline
1 month 06.2023 to 07.2023
Collaborator
Phuong Anh Thanh Tra Lam Ngoc
Deliverables
Researches Product Features Wireframes Hi-fi Prototypes
Tools
Figma FigJam
ShopBase Creator
A [UX] C-SBC
ShopBase, a cross-border e-commerce platform known for its comprehensive features facilitating online store creation, has expanded its offerings with ShopBase Creator, a specialized web-builder designed specifically for content creators to effectively sell digital products, online courses, and coaching services.
Aspiring content creators who begin as side job enthusiasts face a myriad of challenges encompassing niche identification, content creation, pricing strategies, and the effective marketing and selling their products. This project was a competition created by OpenCommerce and The A Program to find the next talented product designers. With a talented team of four, and we landed in top six.
Client
OpenCommerce
Disciplines
UX Design Responsive Web Application
Timeline
1 month 06.2023 to 07.2023
Collaborator
Phuong Anh Thanh Tra Lam Ngoc
Deliverables
Researches Product Features Wireframes Hi-fi Prototypes
Tools
Figma FigJam
ShopBase Creator
A [UX] C-SBC
ShopBase, a cross-border e-commerce platform known for its comprehensive features facilitating online store creation, has expanded its offerings with ShopBase Creator, a specialized web-builder designed specifically for content creators to effectively sell digital products, online courses, and coaching services.
Aspiring content creators who begin as side job enthusiasts face a myriad of challenges encompassing niche identification, content creation, pricing strategies, and the effective marketing and selling their products. This project was a competition created by OpenCommerce and The A Program to find the next talented product designers. With a talented team of four, and we landed in top six.
Client
OpenCommerce
Disciplines
UX Design Responsive Web Application
Timeline
1 month 06.2023 to 07.2023
Collaborator
Phuong Anh Thanh Tra Lam Ngoc
Deliverables
Researches Product Features Wireframes Hi-fi Prototypes
Tools
Figma FigJam
ShopBase Creator
A [UX] C-SBC
ShopBase, a cross-border e-commerce platform known for its comprehensive features facilitating online store creation, has expanded its offerings with ShopBase Creator, a specialized web-builder designed specifically for content creators to effectively sell digital products, online courses, and coaching services.
Aspiring content creators who begin as side job enthusiasts face a myriad of challenges encompassing niche identification, content creation, pricing strategies, and the effective marketing and selling their products. This project was a competition created by OpenCommerce and The A Program to find the next talented product designers. With a talented team of four, and we landed in top six.
Introduction
Purposes
The main focus of our design was to help out the users (digital content creators) to effectively operate and gain financially through the platform.
The challenges we faced were how to enhance our existing features to empower content creators, enabling them to more effectively market their products and ultimately boost their sales. The case challenged us to conduct research, empathize with users, validate our ideas, design features based on our findings, and present our solutions.
Introduction
Purposes
The main focus of our design was to help out the users (digital content creators) to effectively operate and gain financially through the platform.
The challenges we faced were how to enhance our existing features to empower content creators, enabling them to more effectively market their products and ultimately boost their sales. The case challenged us to conduct research, empathize with users, validate our ideas, design features based on our findings, and present our solutions.
Introduction
Purposes
The main focus of our design was to help out the users (digital content creators) to effectively operate and gain financially through the platform.
The challenges we faced were how to enhance our existing features to empower content creators, enabling them to more effectively market their products and ultimately boost their sales. The case challenged us to conduct research, empathize with users, validate our ideas, design features based on our findings, and present our solutions.
Challenges
ShopBase functions as a landing page builder, similar to platforms like Wix or LadiPage. However, the primary point of interaction for users lies within the dashboards used for product and inventory management, resembling a content management system (CMS), rather than the web builder itself. Users have the capability to design a website or landing page once, and then efficiently manage their products through a comprehensive CMS system.
As a new product, there are many opportunities for technical improvements. However, for this case, our focus was solely on optimizing the existing product features and tailoring them to the needs of our users. We researched, brainstormed, and designed one major and three minor features for ShopBase Creator.
Challenges
ShopBase functions as a landing page builder, similar to platforms like Wix or LadiPage. However, the primary point of interaction for users lies within the dashboards used for product and inventory management, resembling a content management system (CMS), rather than the web builder itself. Users have the capability to design a website or landing page once, and then efficiently manage their products through a comprehensive CMS system.
As a new product, there are many opportunities for technical improvements. However, for this case, our focus was solely on optimizing the existing product features and tailoring them to the needs of our users. We researched, brainstormed, and designed one major and three minor features for ShopBase Creator.
Challenges
ShopBase functions as a landing page builder, similar to platforms like Wix or LadiPage. However, the primary point of interaction for users lies within the dashboards used for product and inventory management, resembling a content management system (CMS), rather than the web builder itself. Users have the capability to design a website or landing page once, and then efficiently manage their products through a comprehensive CMS system.
As a new product, there are many opportunities for technical improvements. However, for this case, our focus was solely on optimizing the existing product features and tailoring them to the needs of our users. We researched, brainstormed, and designed one major and three minor features for ShopBase Creator.
Situation
ShopBase has expanded its offerings with ShopBase Creator, a specialized web-builder designed specifically for content creators.
Situation
ShopBase has expanded its offerings with ShopBase Creator, a specialized web-builder designed specifically for content creators.
Situation
ShopBase has expanded its offerings with ShopBase Creator, a specialized web-builder designed specifically for content creators.
Complication
Users face challenges when defining their niche, creating content, developing pricing strategies, and selling their products via the platform.
Complication
Users face challenges when defining their niche, creating content, developing pricing strategies, and selling their products via the platform.
Complication
Users face challenges when defining their niche, creating content, developing pricing strategies, and selling their products via the platform.
Question
How might we help out the users (digital content creators) to effectively operate and gain financially through the platform?
Question
How might we help out the users (digital content creators) to effectively operate and gain financially through the platform?
Question
How might we help out the users (digital content creators) to effectively operate and gain financially through the platform?
Answer
Build a platform with community to foster meaningful connections and decrease the learning curves of users.
Answer
Build a platform with community to foster meaningful connections and decrease the learning curves of users.
Answer
Build a platform with community to foster meaningful connections and decrease the learning curves of users.
Discover
Secondary Research
When empathizing, we started conducting numerous studies to gather information about the market, the competitors, and the users.
We began our research with a market overview and subsequently examined the competition. ShopBase faces a diverse set of competitors:
In the website builder category, we compete with platforms like Wix and SquareSpaces.
In the e-commerce platform tailored to digital creators category, competitors include GumRoad, Kajabi, and Shopify, among others.
Initially, we intended to analyze both segments of competitors. However, during a design audit, we found that the website builder tool was just a simple landing page with a three-step checkout process. As a result, we decided to shift our focus to the competitors in the e-commerce platform space, emphasizing the importance of enhancing the platform's user experience for better sales, not better tools.
We also decided to begin by understanding our products through segmentation and SWOT analysis. This step was taken to gain a better understanding of the existing products and features and to make comparisons with our competitors.
Discover
Secondary Research
When empathizing, we started conducting numerous studies to gather information about the market, the competitors, and the users.
We began our research with a market overview and subsequently examined the competition. ShopBase faces a diverse set of competitors:
In the website builder category, we compete with platforms like Wix and SquareSpaces.
In the e-commerce platform tailored to digital creators category, competitors include GumRoad, Kajabi, and Shopify, among others.
Initially, we intended to analyze both segments of competitors. However, during a design audit, we found that the website builder tool was just a simple landing page with a three-step checkout process. As a result, we decided to shift our focus to the competitors in the e-commerce platform space, emphasizing the importance of enhancing the platform's user experience for better sales, not better tools.
We also decided to begin by understanding our products through segmentation and SWOT analysis. This step was taken to gain a better understanding of the existing products and features and to make comparisons with our competitors.
Discover
Secondary Research
When empathizing, we started conducting numerous studies to gather information about the market, the competitors, and the users.
We began our research with a market overview and subsequently examined the competition. ShopBase faces a diverse set of competitors:
In the website builder category, we compete with platforms like Wix and SquareSpaces.
In the e-commerce platform tailored to digital creators category, competitors include GumRoad, Kajabi, and Shopify, among others.
Initially, we intended to analyze both segments of competitors. However, during a design audit, we found that the website builder tool was just a simple landing page with a three-step checkout process. As a result, we decided to shift our focus to the competitors in the e-commerce platform space, emphasizing the importance of enhancing the platform's user experience for better sales, not better tools.
We also decided to begin by understanding our products through segmentation and SWOT analysis. This step was taken to gain a better understanding of the existing products and features and to make comparisons with our competitors.
User Interviews
After studying the market and identifying some gaps, we conducted five in-depth interviews with five digital creators who are currently selling their digital products online.
From these interviews, we narrowed the users down into two distinct personas:
Junior Digital Creators: These users have little to no knowledge about the market or how to sell their products.
Senior Digital Creators: These users have the necessary knowledge but lack the time to focus on selling.
To wrap up our research process, we conducted a design audit, where we actively explored existing products to gain deeper insights into the challenges users face. This exercise helped us to better empathize with our users and understand their perspectives more effectively.
User Interviews
After studying the market and identifying some gaps, we conducted five in-depth interviews with five digital creators who are currently selling their digital products online.
From these interviews, we narrowed the users down into two distinct personas:
Junior Digital Creators: These users have little to no knowledge about the market or how to sell their products.
Senior Digital Creators: These users have the necessary knowledge but lack the time to focus on selling.
To wrap up our research process, we conducted a design audit, where we actively explored existing products to gain deeper insights into the challenges users face. This exercise helped us to better empathize with our users and understand their perspectives more effectively.
User Interviews
After studying the market and identifying some gaps, we conducted five in-depth interviews with five digital creators who are currently selling their digital products online.
From these interviews, we narrowed the users down into two distinct personas:
Junior Digital Creators: These users have little to no knowledge about the market or how to sell their products.
Senior Digital Creators: These users have the necessary knowledge but lack the time to focus on selling.
To wrap up our research process, we conducted a design audit, where we actively explored existing products to gain deeper insights into the challenges users face. This exercise helped us to better empathize with our users and understand their perspectives more effectively.
Findings
With the market research, we found:
While the market for digital artists in Vietnam isn't as extensive, it shows promise due to the rise of micro-influencers.
Competitors often function solely as selling platforms, lacking website creation tools and not being user-friendly for Vietnamese customers.
Competitors lack features tailored to the specific demands of users.
Despite the tough competition, there are opportunities that we jotted down:
Leverage the E-commerce ecosystem while catering to digital creators.
Provide a more tailored experience for each product type.
Expand vertically for each product type, offering more detailed support.
Expand horizontally across the ecosystem to enhance scalability for creators' businesses.
Improve existing features based on the market's best practices.
About the users, they shared the same goals but different challenges. Both of the personas view their digital creation work as a part-time job and put little to no effort in marketing or selling their crafts. These are the pain points or frustrations:
Users are looking for a platform that can automate everything (or at least assist), from promotional strategies to sales generation.
Both users have full-time jobs, thus they don't put (or have no time) out any effort in marketing or have any marketing experience at all, resulting in ineffective advertising.
When selling digital goods in Vietnam, users already have communities on Facebook or Telegram (leading social media platforms), but they don't want to migrate or can't find any platform that integrates the community inside.
When we audited ShopBase Creator, we encountered several issues that created a confusing and less intuitive user journey:
Despite being positioned as a website builder tool, the tool itself was buried deep within the navigation drawer. Users had to perform at least three clicks to access the core website builder tool.
We encountered various flaws, including issues with UX writing. Dropdown menus lacked dropdown indicators, unnecessary hover interactions for cards, and customer management was referred to as Contacts. These inconsistencies made navigation needlessly complex and frustrating.
There was no prior onboarding process to guide users, leaving them to figure out the platform's functionality on their own.
Given these challenges, we have made the decision to redesign the user experience, aiming to create a more consistent and logical journey for our customers.
Findings
With the market research, we found:
While the market for digital artists in Vietnam isn't as extensive, it shows promise due to the rise of micro-influencers.
Competitors often function solely as selling platforms, lacking website creation tools and not being user-friendly for Vietnamese customers.
Competitors lack features tailored to the specific demands of users.
Despite the tough competition, there are opportunities that we jotted down:
Leverage the E-commerce ecosystem while catering to digital creators.
Provide a more tailored experience for each product type.
Expand vertically for each product type, offering more detailed support.
Expand horizontally across the ecosystem to enhance scalability for creators' businesses.
Improve existing features based on the market's best practices.
About the users, they shared the same goals but different challenges. Both of the personas view their digital creation work as a part-time job and put little to no effort in marketing or selling their crafts. These are the pain points or frustrations:
Users are looking for a platform that can automate everything (or at least assist), from promotional strategies to sales generation.
Both users have full-time jobs, thus they don't put (or have no time) out any effort in marketing or have any marketing experience at all, resulting in ineffective advertising.
When selling digital goods in Vietnam, users already have communities on Facebook or Telegram (leading social media platforms), but they don't want to migrate or can't find any platform that integrates the community inside.
When we audited ShopBase Creator, we encountered several issues that created a confusing and less intuitive user journey:
Despite being positioned as a website builder tool, the tool itself was buried deep within the navigation drawer. Users had to perform at least three clicks to access the core website builder tool.
We encountered various flaws, including issues with UX writing. Dropdown menus lacked dropdown indicators, unnecessary hover interactions for cards, and customer management was referred to as Contacts. These inconsistencies made navigation needlessly complex and frustrating.
There was no prior onboarding process to guide users, leaving them to figure out the platform's functionality on their own.
Given these challenges, we have made the decision to redesign the user experience, aiming to create a more consistent and logical journey for our customers.
Findings
With the market research, we found:
While the market for digital artists in Vietnam isn't as extensive, it shows promise due to the rise of micro-influencers.
Competitors often function solely as selling platforms, lacking website creation tools and not being user-friendly for Vietnamese customers.
Competitors lack features tailored to the specific demands of users.
Despite the tough competition, there are opportunities that we jotted down:
Leverage the E-commerce ecosystem while catering to digital creators.
Provide a more tailored experience for each product type.
Expand vertically for each product type, offering more detailed support.
Expand horizontally across the ecosystem to enhance scalability for creators' businesses.
Improve existing features based on the market's best practices.
About the users, they shared the same goals but different challenges. Both of the personas view their digital creation work as a part-time job and put little to no effort in marketing or selling their crafts. These are the pain points or frustrations:
Users are looking for a platform that can automate everything (or at least assist), from promotional strategies to sales generation.
Both users have full-time jobs, thus they don't put (or have no time) out any effort in marketing or have any marketing experience at all, resulting in ineffective advertising.
When selling digital goods in Vietnam, users already have communities on Facebook or Telegram (leading social media platforms), but they don't want to migrate or can't find any platform that integrates the community inside.
When we audited ShopBase Creator, we encountered several issues that created a confusing and less intuitive user journey:
Despite being positioned as a website builder tool, the tool itself was buried deep within the navigation drawer. Users had to perform at least three clicks to access the core website builder tool.
We encountered various flaws, including issues with UX writing. Dropdown menus lacked dropdown indicators, unnecessary hover interactions for cards, and customer management was referred to as Contacts. These inconsistencies made navigation needlessly complex and frustrating.
There was no prior onboarding process to guide users, leaving them to figure out the platform's functionality on their own.
Given these challenges, we have made the decision to redesign the user experience, aiming to create a more consistent and logical journey for our customers.
Define
During this phase, we also consider features that could be designed to add value to the user's experience, how users would experience the product, and where they might stop based on those user difficulties. After brainstorming the features, we spent hours validating and aligning them with the user experience.
We settled on one major and three minor features:
Cross-platform Sharing: using the existing communities from the users to provide a seamless product sharing experience.
Compact Analytics: for users with little marketing or data knowledge, ShopBase generates reports that are easy-to-understand.
Marketing Automation: automate everything (emails to checkouts) for users to become leisurely.
Community Forum (Major): a community that shares, creates, and learns together, and where members can leverage both their sales funnel and their platform knowledge, etc.
Define
During this phase, we also consider features that could be designed to add value to the user's experience, how users would experience the product, and where they might stop based on those user difficulties. After brainstorming the features, we spent hours validating and aligning them with the user experience.
We settled on one major and three minor features:
Cross-platform Sharing: using the existing communities from the users to provide a seamless product sharing experience.
Compact Analytics: for users with little marketing or data knowledge, ShopBase generates reports that are easy-to-understand.
Marketing Automation: automate everything (emails to checkouts) for users to become leisurely.
Community Forum (Major): a community that shares, creates, and learns together, and where members can leverage both their sales funnel and their platform knowledge, etc.
Define
During this phase, we also consider features that could be designed to add value to the user's experience, how users would experience the product, and where they might stop based on those user difficulties. After brainstorming the features, we spent hours validating and aligning them with the user experience.
We settled on one major and three minor features:
Cross-platform Sharing: using the existing communities from the users to provide a seamless product sharing experience.
Compact Analytics: for users with little marketing or data knowledge, ShopBase generates reports that are easy-to-understand.
Marketing Automation: automate everything (emails to checkouts) for users to become leisurely.
Community Forum (Major): a community that shares, creates, and learns together, and where members can leverage both their sales funnel and their platform knowledge, etc.
User Problems & Goals
Problems
Lack of community engagement and mutual learning support. After researching, we noticed a high demand for community features. When selling digital goods in Vietnam, users often already have communities on Facebook or Telegram (leading social media platforms). However, they don't want to migrate to another platform or can't find one that integrates a community feature.
Unproductive promotional strategies. Users are searching for a platform that can automate everything, or at the very least, assist in tasks ranging from promotional strategies to sales generation. Many of these users have full-time jobs and, as a result, they are unable to dedicate time or lack the expertise required for marketing, leading to ineffective advertising.
Inconsistencies in user-experience. When asked about their experience, users express dissatisfaction and often opt for competitors' products because they find them easier to use.
Goals
Build and sustain a vibrant online community to foster connections and meaningful engagement among buyers. The users wanted a community where they can share and learn new marketing, sales, or any tactics that can increase their sales.
To minimize user actions in automated marketing and allow them to focus on creating digital assets (products). Users can experience the best automated marketing support from ShopBase and don't have to put as much effort into their promotional strategy.
Redesign a better product experience with better navigation and easier inventory management. We also redesigned the product (both visual and experience) to make it even easier for the users to navigate and decrease the churn rate.
User Problems & Goals
Problems
Lack of community engagement and mutual learning support. After researching, we noticed a high demand for community features. When selling digital goods in Vietnam, users often already have communities on Facebook or Telegram (leading social media platforms). However, they don't want to migrate to another platform or can't find one that integrates a community feature.
Unproductive promotional strategies. Users are searching for a platform that can automate everything, or at the very least, assist in tasks ranging from promotional strategies to sales generation. Many of these users have full-time jobs and, as a result, they are unable to dedicate time or lack the expertise required for marketing, leading to ineffective advertising.
Inconsistencies in user-experience. When asked about their experience, users express dissatisfaction and often opt for competitors' products because they find them easier to use.
Goals
Build and sustain a vibrant online community to foster connections and meaningful engagement among buyers. The users wanted a community where they can share and learn new marketing, sales, or any tactics that can increase their sales.
To minimize user actions in automated marketing and allow them to focus on creating digital assets (products). Users can experience the best automated marketing support from ShopBase and don't have to put as much effort into their promotional strategy.
Redesign a better product experience with better navigation and easier inventory management. We also redesigned the product (both visual and experience) to make it even easier for the users to navigate and decrease the churn rate.
User Problems & Goals
Problems
Lack of community engagement and mutual learning support. After researching, we noticed a high demand for community features. When selling digital goods in Vietnam, users often already have communities on Facebook or Telegram (leading social media platforms). However, they don't want to migrate to another platform or can't find one that integrates a community feature.
Unproductive promotional strategies. Users are searching for a platform that can automate everything, or at the very least, assist in tasks ranging from promotional strategies to sales generation. Many of these users have full-time jobs and, as a result, they are unable to dedicate time or lack the expertise required for marketing, leading to ineffective advertising.
Inconsistencies in user-experience. When asked about their experience, users express dissatisfaction and often opt for competitors' products because they find them easier to use.
Goals
Build and sustain a vibrant online community to foster connections and meaningful engagement among buyers. The users wanted a community where they can share and learn new marketing, sales, or any tactics that can increase their sales.
To minimize user actions in automated marketing and allow them to focus on creating digital assets (products). Users can experience the best automated marketing support from ShopBase and don't have to put as much effort into their promotional strategy.
Redesign a better product experience with better navigation and easier inventory management. We also redesigned the product (both visual and experience) to make it even easier for the users to navigate and decrease the churn rate.
Value Proposition
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Value Proposition
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Value Proposition
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Customer Journey Map
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Customer Journey Map
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Customer Journey Map
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Job Map
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Job Map
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Job Map
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Design
Wireframes
We began envisioning our features through wireframing, using some already existing user-friendly layout of the product as foundations.
Design
Wireframes
We began envisioning our features through wireframing, using some already existing user-friendly layout of the product as foundations.
Design
Wireframes
We began envisioning our features through wireframing, using some already existing user-friendly layout of the product as foundations.
Hi-fi
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Hi-fi
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Hi-fi
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Deliver
Presentation
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Deliver
Presentation
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Deliver
Presentation
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Features
Cross-platform Sharing
During our user research, we identified a common pattern among our users. Many of them sell their products through established online communities on various social media platforms such as Facebook, Twitter, or Discord.
Upon recognizing this, we conducted a reassessment of the ShopBase Creator's design and discovered that the sharing process was not optimized for these users. Sharing products was a time-consuming and cumbersome task. Users had to input product information, navigate to their websites in a different tab, and then manually share the product through the URL.
In response to this pain point, we made the decision to design a cross-platform sharing feature. This feature allows users to easily share their products through their inventory management or immediately upon product publication. Additionally, we also addressed the time constraints that users face by incorporating auto-generated captions, enabling users to quickly and effortlessly promote their products.
Features
Cross-platform Sharing
During our user research, we identified a common pattern among our users. Many of them sell their products through established online communities on various social media platforms such as Facebook, Twitter, or Discord.
Upon recognizing this, we conducted a reassessment of the ShopBase Creator's design and discovered that the sharing process was not optimized for these users. Sharing products was a time-consuming and cumbersome task. Users had to input product information, navigate to their websites in a different tab, and then manually share the product through the URL.
In response to this pain point, we made the decision to design a cross-platform sharing feature. This feature allows users to easily share their products through their inventory management or immediately upon product publication. Additionally, we also addressed the time constraints that users face by incorporating auto-generated captions, enabling users to quickly and effortlessly promote their products.
Features
Cross-platform Sharing
During our user research, we identified a common pattern among our users. Many of them sell their products through established online communities on various social media platforms such as Facebook, Twitter, or Discord.
Upon recognizing this, we conducted a reassessment of the ShopBase Creator's design and discovered that the sharing process was not optimized for these users. Sharing products was a time-consuming and cumbersome task. Users had to input product information, navigate to their websites in a different tab, and then manually share the product through the URL.
In response to this pain point, we made the decision to design a cross-platform sharing feature. This feature allows users to easily share their products through their inventory management or immediately upon product publication. Additionally, we also addressed the time constraints that users face by incorporating auto-generated captions, enabling users to quickly and effortlessly promote their products.
Marketing Automation
Our research found that many users treat their digital creative work as part-time or side gigs, since they already have their full-time jobs. This means they have limited time and energy for selling, marketing, and promotional tasks. When we asked how they planned to use our product, they were keen on simplifying their workflow and marketing efforts through automation. They emphasized the need for simplicity and wanted to automate repetitive tasks.
Marketing Automation
Our research found that many users treat their digital creative work as part-time or side gigs, since they already have their full-time jobs. This means they have limited time and energy for selling, marketing, and promotional tasks. When we asked how they planned to use our product, they were keen on simplifying their workflow and marketing efforts through automation. They emphasized the need for simplicity and wanted to automate repetitive tasks.
Marketing Automation
Our research found that many users treat their digital creative work as part-time or side gigs, since they already have their full-time jobs. This means they have limited time and energy for selling, marketing, and promotional tasks. When we asked how they planned to use our product, they were keen on simplifying their workflow and marketing efforts through automation. They emphasized the need for simplicity and wanted to automate repetitive tasks.
Compact Analysis
We identified another pain point related to users' understanding of product selling. Particularly, junior users struggled to grasp the analytics terms, as the platform's existing dashboard was overly technical. The users had to know data analytics and sales funnel metrics in advance to understand the dashboard.
To address this issue, we've proposed a simplified analytics feature that users can switch to if they find the metrics on the existing dashboard too complex. This new feature consolidates data and presents it in user-friendly terms, making it easier for users to comprehend their shop's performance. It offers quick and accessible insights. Users can also seamlessly switch back to the original dashboard as their understanding of sales metrics improves.
Compact Analysis
We identified another pain point related to users' understanding of product selling. Particularly, junior users struggled to grasp the analytics terms, as the platform's existing dashboard was overly technical. The users had to know data analytics and sales funnel metrics in advance to understand the dashboard.
To address this issue, we've proposed a simplified analytics feature that users can switch to if they find the metrics on the existing dashboard too complex. This new feature consolidates data and presents it in user-friendly terms, making it easier for users to comprehend their shop's performance. It offers quick and accessible insights. Users can also seamlessly switch back to the original dashboard as their understanding of sales metrics improves.
Compact Analysis
We identified another pain point related to users' understanding of product selling. Particularly, junior users struggled to grasp the analytics terms, as the platform's existing dashboard was overly technical. The users had to know data analytics and sales funnel metrics in advance to understand the dashboard.
To address this issue, we've proposed a simplified analytics feature that users can switch to if they find the metrics on the existing dashboard too complex. This new feature consolidates data and presents it in user-friendly terms, making it easier for users to comprehend their shop's performance. It offers quick and accessible insights. Users can also seamlessly switch back to the original dashboard as their understanding of sales metrics improves.
Community
When users seek the best tactics for selling their products, they often turn to communities of like-minded individuals where demands are high.
So, why not create an integrated community that nurtures through the platform and can be seamlessly linked with social media? Within this community, we have:
FAQ & Support: A place where creators can exchange knowledge about selling products, creating new products, collaborate on new ventures, and collectively boost sales.
Clubs: Sellers can offer products tailored to specific club topics, and even create their own clubs for their buyers, thereby increasing customer loyalty and community engagement.
Customer Requests: Tailored requests from buyers (similar to gigs) that help stimulate demand, supply, and customer satisfaction.
Learn ShopBase: For users looking to learn how to use ShopBase as a platform and gain knowledge on selling digital products.
This feature combines the best elements of a creative community and combines them to create a society-like platform where the possibilities for meeting demand and supply are endless.
Community
When users seek the best tactics for selling their products, they often turn to communities of like-minded individuals where demands are high.
So, why not create an integrated community that nurtures through the platform and can be seamlessly linked with social media? Within this community, we have:
FAQ & Support: A place where creators can exchange knowledge about selling products, creating new products, collaborate on new ventures, and collectively boost sales.
Clubs: Sellers can offer products tailored to specific club topics, and even create their own clubs for their buyers, thereby increasing customer loyalty and community engagement.
Customer Requests: Tailored requests from buyers (similar to gigs) that help stimulate demand, supply, and customer satisfaction.
Learn ShopBase: For users looking to learn how to use ShopBase as a platform and gain knowledge on selling digital products.
This feature combines the best elements of a creative community and combines them to create a society-like platform where the possibilities for meeting demand and supply are endless.
Community
When users seek the best tactics for selling their products, they often turn to communities of like-minded individuals where demands are high.
So, why not create an integrated community that nurtures through the platform and can be seamlessly linked with social media? Within this community, we have:
FAQ & Support: A place where creators can exchange knowledge about selling products, creating new products, collaborate on new ventures, and collectively boost sales.
Clubs: Sellers can offer products tailored to specific club topics, and even create their own clubs for their buyers, thereby increasing customer loyalty and community engagement.
Customer Requests: Tailored requests from buyers (similar to gigs) that help stimulate demand, supply, and customer satisfaction.
Learn ShopBase: For users looking to learn how to use ShopBase as a platform and gain knowledge on selling digital products.
This feature combines the best elements of a creative community and combines them to create a society-like platform where the possibilities for meeting demand and supply are endless.
Key Takeaways
Impacts
As this is a competition, there is no real impact in terms of the product.
However, we entered the final night as one of the top six. I was so proud of myself because this was the first competition I'd ever participated in.
Here are some of the feedback and crits we received, along with my certificate of participation:
Though the feature set addressed customers' pain points effectively, my team needs to optimize the set to better demonstrate the connection between users, insights, and product values.
Prototype (UX design) needs to better strengthen usability and emotional design.
The user interface is decent and neat.
The presentation is clean and effective.
Key Takeaways
Impacts
As this is a competition, there is no real impact in terms of the product.
However, we entered the final night as one of the top six. I was so proud of myself because this was the first competition I'd ever participated in.
Here are some of the feedback and crits we received, along with my certificate of participation:
Though the feature set addressed customers' pain points effectively, my team needs to optimize the set to better demonstrate the connection between users, insights, and product values.
Prototype (UX design) needs to better strengthen usability and emotional design.
The user interface is decent and neat.
The presentation is clean and effective.
Key Takeaways
Impacts
As this is a competition, there is no real impact in terms of the product.
However, we entered the final night as one of the top six. I was so proud of myself because this was the first competition I'd ever participated in.
Here are some of the feedback and crits we received, along with my certificate of participation:
Though the feature set addressed customers' pain points effectively, my team needs to optimize the set to better demonstrate the connection between users, insights, and product values.
Prototype (UX design) needs to better strengthen usability and emotional design.
The user interface is decent and neat.
The presentation is clean and effective.
Future Considerations
Dive deeper into the empathizing stages to better connect the product values with the users.
Learning more about emotional design, as it was the first time I'd heard of the term.
Diving deeper into interaction design. We didn't have enough time to assess the interactions and transitions between pages thoroughly therefore a few (or maybe a lot) of them are a bit wonky.
Although user testing was not required during the competition, I would have loved to conduct it to understand the outcomes of my design better and iterate for improved results.
Future Considerations
Dive deeper into the empathizing stages to better connect the product values with the users.
Learning more about emotional design, as it was the first time I'd heard of the term.
Diving deeper into interaction design. We didn't have enough time to assess the interactions and transitions between pages thoroughly therefore a few (or maybe a lot) of them are a bit wonky.
Although user testing was not required during the competition, I would have loved to conduct it to understand the outcomes of my design better and iterate for improved results.
Future Considerations
Dive deeper into the empathizing stages to better connect the product values with the users.
Learning more about emotional design, as it was the first time I'd heard of the term.
Diving deeper into interaction design. We didn't have enough time to assess the interactions and transitions between pages thoroughly therefore a few (or maybe a lot) of them are a bit wonky.
Although user testing was not required during the competition, I would have loved to conduct it to understand the outcomes of my design better and iterate for improved results.
Lessons Learned
I learned a lot about the design thinking process and how to empathize with users. Before the competition, I was extremely hesitant about such a process, as I stayed with a creative mindset and followed no rules. However, I came to realize that this process is essential for us to focus on the products and to prevent us from becoming too creative at the expense of the users. I also learned that every design should start with a problem and a goal, not just for the sake of design.
Learning how to collaborate in a team with different mindsets was an eye-opening experience. Our team had only two people with prior product experience, while others had none. The process of aligning our ideas and understanding their perspectives was incredibly motivating to me, and I wouldn't trade that for anything.
Taking the time to focus on what truly matters was another valuable lesson. I often found myself wanting to do everything simultaneously because I believed that it would collectively contribute to the success of any endeavor, including our presentation slides. However, I've come to understand that it's sometimes best to concentrate on the real challenges. Perhaps, if we had allocated more time to validating features and empathizing with users instead of designing our presentation slides, we could have made it to the top three.
Lessons Learned
I learned a lot about the design thinking process and how to empathize with users. Before the competition, I was extremely hesitant about such a process, as I stayed with a creative mindset and followed no rules. However, I came to realize that this process is essential for us to focus on the products and to prevent us from becoming too creative at the expense of the users. I also learned that every design should start with a problem and a goal, not just for the sake of design.
Learning how to collaborate in a team with different mindsets was an eye-opening experience. Our team had only two people with prior product experience, while others had none. The process of aligning our ideas and understanding their perspectives was incredibly motivating to me, and I wouldn't trade that for anything.
Taking the time to focus on what truly matters was another valuable lesson. I often found myself wanting to do everything simultaneously because I believed that it would collectively contribute to the success of any endeavor, including our presentation slides. However, I've come to understand that it's sometimes best to concentrate on the real challenges. Perhaps, if we had allocated more time to validating features and empathizing with users instead of designing our presentation slides, we could have made it to the top three.
Lessons Learned
I learned a lot about the design thinking process and how to empathize with users. Before the competition, I was extremely hesitant about such a process, as I stayed with a creative mindset and followed no rules. However, I came to realize that this process is essential for us to focus on the products and to prevent us from becoming too creative at the expense of the users. I also learned that every design should start with a problem and a goal, not just for the sake of design.
Learning how to collaborate in a team with different mindsets was an eye-opening experience. Our team had only two people with prior product experience, while others had none. The process of aligning our ideas and understanding their perspectives was incredibly motivating to me, and I wouldn't trade that for anything.
Taking the time to focus on what truly matters was another valuable lesson. I often found myself wanting to do everything simultaneously because I believed that it would collectively contribute to the success of any endeavor, including our presentation slides. However, I've come to understand that it's sometimes best to concentrate on the real challenges. Perhaps, if we had allocated more time to validating features and empathizing with users instead of designing our presentation slides, we could have made it to the top three.