Client
Talemy
Disciplines
UX Design Responsive Website
Timeline
3 months 06.2023 to 08.2023
Collaborator
Audrey Ngo Luna Nguyen Camellia Tran Bui Huong Thao
Deliverables
Researches Information Architecture Wireframes and Initial Flow of Content Responsive Website Layout Talemy UI Kit (Strix) Prototypes & Final Outcomes
Tools
Figma FigJam Framer
Talemy Responsive Website
A [UX] C-TAL
Talemy is a human resources consulting company that aims to boost its brand awareness during its growth. The focus is to create a seamless digital experience with its website as the focal point in the user journey.
This website is a collaborative project between the service development and marketing departments, designed for clients, candidates, and potential employees to engage with the Talemy Experience.
Client
Talemy
Disciplines
UX Design Responsive Website
Timeline
3 months 06.2023 to 08.2023
Collaborator
Audrey Ngo Luna Nguyen Camellia Tran Bui Huong Thao
Deliverables
Researches Information Architecture Wireframes and Initial Flow of Content Responsive Website Layout Talemy UI Kit (Strix) Prototypes & Final Outcomes
Tools
Figma FigJam Framer
Talemy Responsive Website
A [UX] C-TAL
Talemy is a human resources consulting company that aims to boost its brand awareness during its growth. The focus is to create a seamless digital experience with its website as the focal point in the user journey.
This website is a collaborative project between the service development and marketing departments, designed for clients, candidates, and potential employees to engage with the Talemy Experience.
Client
Talemy
Disciplines
UX Design Responsive Website
Timeline
3 months 06.2023 to 08.2023
Collaborator
Audrey Ngo Luna Nguyen Camellia Tran Bui Huong Thao
Deliverables
Researches Information Architecture Wireframes and Initial Flow of Content Responsive Website Layout Talemy UI Kit (Strix) Prototypes & Final Outcomes
Tools
Figma FigJam Framer
Talemy Responsive Website
A [UX] C-TAL
Talemy is a human resources consulting company that aims to boost its brand awareness during its growth. The focus is to create a seamless digital experience with its website as the focal point in the user journey.
This website is a collaborative project between the service development and marketing departments, designed for clients, candidates, and potential employees to engage with the Talemy Experience.
Introduction
Purposes
The website serves as an information hub that provides enough information for clients, candidates, and potential employees to act (Talemy's core values). Acting here means booking an appointment, following a social media page, initiating an email, etc. In short, the purpose of the website is to boost conversions for:
our services (where clients understand the services and book a meeting);
our applicants (where candidates follow Talemy for job updates);
our employer brand (where future Taleminions apply).
This responsive website is one of the deliverables for a larger Recruitment Services Project.
Introduction
Purposes
The website serves as an information hub that provides enough information for clients, candidates, and potential employees to act (Talemy's core values). Acting here means booking an appointment, following a social media page, initiating an email, etc. In short, the purpose of the website is to boost conversions for:
our services (where clients understand the services and book a meeting);
our applicants (where candidates follow Talemy for job updates);
our employer brand (where future Taleminions apply).
This responsive website is one of the deliverables for a larger Recruitment Services Project.
Introduction
Purposes
The website serves as an information hub that provides enough information for clients, candidates, and potential employees to act (Talemy's core values). Acting here means booking an appointment, following a social media page, initiating an email, etc. In short, the purpose of the website is to boost conversions for:
our services (where clients understand the services and book a meeting);
our applicants (where candidates follow Talemy for job updates);
our employer brand (where future Taleminions apply).
This responsive website is one of the deliverables for a larger Recruitment Services Project.
Challenges
As the company grows, Talemy creates new services that feature new pricing strategies and warranties, develops new processes to manage candidate experiences, and introduces a brand-new image as an employer. Their main audiences are:
services (Clients)
for careers (Taleminions)
for jobs (Candidates)
When researching, we found that each group of audience members has different problems and goals when browsing the website.
However, since Talemy is a start-up, there are no prior specific user problems (UX related) on our website. Therefore, we decided to design the website to first boost conversion (business objectives) and then focus our design on converting three audiences.
Challenges
As the company grows, Talemy creates new services that feature new pricing strategies and warranties, develops new processes to manage candidate experiences, and introduces a brand-new image as an employer. Their main audiences are:
services (Clients)
for careers (Taleminions)
for jobs (Candidates)
When researching, we found that each group of audience members has different problems and goals when browsing the website.
However, since Talemy is a start-up, there are no prior specific user problems (UX related) on our website. Therefore, we decided to design the website to first boost conversion (business objectives) and then focus our design on converting three audiences.
Challenges
As the company grows, Talemy creates new services that feature new pricing strategies and warranties, develops new processes to manage candidate experiences, and introduces a brand-new image as an employer. Their main audiences are:
services (Clients)
for careers (Taleminions)
for jobs (Candidates)
When researching, we found that each group of audience members has different problems and goals when browsing the website.
However, since Talemy is a start-up, there are no prior specific user problems (UX related) on our website. Therefore, we decided to design the website to first boost conversion (business objectives) and then focus our design on converting three audiences.
Question
How might we help Talemy convert their audiences (clients, candidates, and future Taleminions)?
Question
How might we help Talemy convert their audiences (clients, candidates, and future Taleminions)?
Question
How might we help Talemy convert their audiences (clients, candidates, and future Taleminions)?
Business Problems
In this phase, we prioritized understanding the clients and Taleminions as they are the core users who directly create the value for the business. Our research into these two user groups revealed several key insights:
Business Problems
In this phase, we prioritized understanding the clients and Taleminions as they are the core users who directly create the value for the business. Our research into these two user groups revealed several key insights:
Business Problems
In this phase, we prioritized understanding the clients and Taleminions as they are the core users who directly create the value for the business. Our research into these two user groups revealed several key insights:
///01
Clients are struggling with their internal recruitment, and they want to find a suitable headhunting service.
The clients are groups of people inside start-ups or SMEs who are struggling with meeting their recruitment KPIs. They outsourced to solve the problem.
///02
Future employees (Taleminions) are struggling to look for a young remote workplace.
Talemy Employer Brand prioritizes Gen Z, focusing visuals and content on a dynamic, fun company. Research suggests Gen Z values intangible attributes like culture, aligning with the company focus.
Business Goals
To enhance the experience of our clients by optimizing our services landing page to provide in-depth insights into our service offerings. We aim to empower human resources managers and executives with a comprehensive understanding of Talemy human resources consulting company's performance through the delivery of profound information, compelling case studies, expert consultant knowledge, and more. The success of this goal will be measured through the following key performance indicators:
Number of Business Development Meetings Booked
Number of White Papers Downloaded (Events)
Average Engagement Time and Bounce Rate
Business Goals
To enhance the experience of our clients by optimizing our services landing page to provide in-depth insights into our service offerings. We aim to empower human resources managers and executives with a comprehensive understanding of Talemy human resources consulting company's performance through the delivery of profound information, compelling case studies, expert consultant knowledge, and more. The success of this goal will be measured through the following key performance indicators:
Number of Business Development Meetings Booked
Number of White Papers Downloaded (Events)
Average Engagement Time and Bounce Rate
Business Goals
To enhance the experience of our clients by optimizing our services landing page to provide in-depth insights into our service offerings. We aim to empower human resources managers and executives with a comprehensive understanding of Talemy human resources consulting company's performance through the delivery of profound information, compelling case studies, expert consultant knowledge, and more. The success of this goal will be measured through the following key performance indicators:
Number of Business Development Meetings Booked
Number of White Papers Downloaded (Events)
Average Engagement Time and Bounce Rate
To transform our careers page with engaging content that enables users to discover Talemy as an employer of choice. We aim to tailor to Gen Z's preferences for a fun and dynamic work environment by offering a rich assortment of imagery, content, and authentic stories that align with their values. The success of this goal will be assessed through the following key performance indicators:
Number of Applications
Feedback on Application Reasons
Average Engagement Time and Bounce Rate
To transform our careers page with engaging content that enables users to discover Talemy as an employer of choice. We aim to tailor to Gen Z's preferences for a fun and dynamic work environment by offering a rich assortment of imagery, content, and authentic stories that align with their values. The success of this goal will be assessed through the following key performance indicators:
Number of Applications
Feedback on Application Reasons
Average Engagement Time and Bounce Rate
To transform our careers page with engaging content that enables users to discover Talemy as an employer of choice. We aim to tailor to Gen Z's preferences for a fun and dynamic work environment by offering a rich assortment of imagery, content, and authentic stories that align with their values. The success of this goal will be assessed through the following key performance indicators:
Number of Applications
Feedback on Application Reasons
Average Engagement Time and Bounce Rate
Goals
To convert users into partners, applicants, and members of Talemy through an engaging and informative website.
Goals
To convert users into partners, applicants, and members of Talemy through an engaging and informative website.
Goals
To convert users into partners, applicants, and members of Talemy through an engaging and informative website.
Discover
Desk Research & Surveys
We began with conducting desk research & surveys to understand user trends and needs. We aimed to align these preferences with our brand in order to create content that converts.
For Taleminions, we found a lot of materials and were even able to develop a framework for Talemy Employer Brand. However, when it came to our Clients, there was little to no information available, we had to rely on competitor audits and market surveys
Discover
Desk Research & Surveys
We began with conducting desk research & surveys to understand user trends and needs. We aimed to align these preferences with our brand in order to create content that converts.
For Taleminions, we found a lot of materials and were even able to develop a framework for Talemy Employer Brand. However, when it came to our Clients, there was little to no information available, we had to rely on competitor audits and market surveys
Discover
Desk Research & Surveys
We began with conducting desk research & surveys to understand user trends and needs. We aimed to align these preferences with our brand in order to create content that converts.
For Taleminions, we found a lot of materials and were even able to develop a framework for Talemy Employer Brand. However, when it came to our Clients, there was little to no information available, we had to rely on competitor audits and market surveys
Competitor Analysis
I was primarily responsible for auditing our competitors and assisting with the surveys. During the competitor analysis, I discovered a significant gap in their service websites: a lack of information. There was little to no information describing or showcasing their services and capabilities. Additionally, after conducting surveys, we found that our clients were unable to find information online about essential aspects such as the headhunting process and pricing. Zing! This was the first match.
Competitor Analysis
I was primarily responsible for auditing our competitors and assisting with the surveys. During the competitor analysis, I discovered a significant gap in their service websites: a lack of information. There was little to no information describing or showcasing their services and capabilities. Additionally, after conducting surveys, we found that our clients were unable to find information online about essential aspects such as the headhunting process and pricing. Zing! This was the first match.
Competitor Analysis
I was primarily responsible for auditing our competitors and assisting with the surveys. During the competitor analysis, I discovered a significant gap in their service websites: a lack of information. There was little to no information describing or showcasing their services and capabilities. Additionally, after conducting surveys, we found that our clients were unable to find information online about essential aspects such as the headhunting process and pricing. Zing! This was the first match.
User Interviews
We also conducted in-depth interviews with both our current Clients and Taleminions to gain a better understanding of our capabilities and identify our weaknesses and opportunities.
User Interviews
We also conducted in-depth interviews with both our current Clients and Taleminions to gain a better understanding of our capabilities and identify our weaknesses and opportunities.
User Interviews
We also conducted in-depth interviews with both our current Clients and Taleminions to gain a better understanding of our capabilities and identify our weaknesses and opportunities.
Findings
Insight 1
We found three significant insights for the Clients:
lack of information about services for recruitment outsourcing;
lack of communication between two parties.
Clients want to understand the services before proceeding to the next steps, such as pitching. Therefore, they seek information in various formats, such as PDFs or website content, that explains how the service providers deliver their services.
Solution
Provide quick PDF downloads of service information and create information-packed service landing pages.
Findings
Insight 1
We found three significant insights for the Clients:
lack of information about services for recruitment outsourcing;
lack of communication between two parties.
Clients want to understand the services before proceeding to the next steps, such as pitching. Therefore, they seek information in various formats, such as PDFs or website content, that explains how the service providers deliver their services.
Solution
Provide quick PDF downloads of service information and create information-packed service landing pages.
Findings
Insight 1
We found three significant insights for the Clients:
lack of information about services for recruitment outsourcing;
lack of communication between two parties.
Clients want to understand the services before proceeding to the next steps, such as pitching. Therefore, they seek information in various formats, such as PDFs or website content, that explains how the service providers deliver their services.
Solution
Provide quick PDF downloads of service information and create information-packed service landing pages.
Insight 2
Additionally, previous experiences with service providers left them with a lack of trust and communication. Therefore, clients are keen to understand how teams communicate with them to ensure they choose the right agency.
Solution
Include on every landing page a section showcasing the services' processes and a section to tell Talemy Partnerships' stories. Showcase the expertise and mindset of the consultants to flex our capabilities.
Insight 2
Additionally, previous experiences with service providers left them with a lack of trust and communication. Therefore, clients are keen to understand how teams communicate with them to ensure they choose the right agency.
Solution
Include on every landing page a section showcasing the services' processes and a section to tell Talemy Partnerships' stories. Showcase the expertise and mindset of the consultants to flex our capabilities.
Insight 2
Additionally, previous experiences with service providers left them with a lack of trust and communication. Therefore, clients are keen to understand how teams communicate with them to ensure they choose the right agency.
Solution
Include on every landing page a section showcasing the services' processes and a section to tell Talemy Partnerships' stories. Showcase the expertise and mindset of the consultants to flex our capabilities.
Insight 3
The Taleminions: We found that Gen Z are looking for a place where culture and values are at the forefront. Gen Z is also skeptical of the Internet, and the only way to create reliability is through information (used in benefits packages and job descriptions).
Solution
Focus on showcasing Talemy culture and core values through images and content that are engaging and Gen Z-tailored.
Insight 3
The Taleminions: We found that Gen Z are looking for a place where culture and values are at the forefront. Gen Z is also skeptical of the Internet, and the only way to create reliability is through information (used in benefits packages and job descriptions).
Solution
Focus on showcasing Talemy culture and core values through images and content that are engaging and Gen Z-tailored.
Insight 3
The Taleminions: We found that Gen Z are looking for a place where culture and values are at the forefront. Gen Z is also skeptical of the Internet, and the only way to create reliability is through information (used in benefits packages and job descriptions).
Solution
Focus on showcasing Talemy culture and core values through images and content that are engaging and Gen Z-tailored.
Define
User Personas & Empathy Maps
Our primary objective for this website is to drive conversions among our target audience. To achieve this, we segmented our user personas & empathy maps based on their respective decision-making levels.
Define
User Personas & Empathy Maps
Our primary objective for this website is to drive conversions among our target audience. To achieve this, we segmented our user personas & empathy maps based on their respective decision-making levels.
Define
User Personas & Empathy Maps
Our primary objective for this website is to drive conversions among our target audience. To achieve this, we segmented our user personas & empathy maps based on their respective decision-making levels.
Customer Journey Map
We held a customer journey-building session to better understand three of our audiences. We collaborated as three teams:
services (to assess the internal capabilities of the journey),
marketing (align the journey with the Talemy Brand & Experience),
and operations (to assess the elements such as finance, legal, etc. within the journey).
Each team takes turns brainstorming, debating, and validating each other's ideas. I was in charge of the marketing team, discussing the design, content, and features of the website.
We held our journey-building session during our Nha Trang trip. Being a remote team, this was our first in-person gathering, making it a highly collaborative and memorable experience for everyone. I absolutely loved it!
Customer Journey Map
We held a customer journey-building session to better understand three of our audiences. We collaborated as three teams:
services (to assess the internal capabilities of the journey),
marketing (align the journey with the Talemy Brand & Experience),
and operations (to assess the elements such as finance, legal, etc. within the journey).
Each team takes turns brainstorming, debating, and validating each other's ideas. I was in charge of the marketing team, discussing the design, content, and features of the website.
We held our journey-building session during our Nha Trang trip. Being a remote team, this was our first in-person gathering, making it a highly collaborative and memorable experience for everyone. I absolutely loved it!
Customer Journey Map
We held a customer journey-building session to better understand three of our audiences. We collaborated as three teams:
services (to assess the internal capabilities of the journey),
marketing (align the journey with the Talemy Brand & Experience),
and operations (to assess the elements such as finance, legal, etc. within the journey).
Each team takes turns brainstorming, debating, and validating each other's ideas. I was in charge of the marketing team, discussing the design, content, and features of the website.
We held our journey-building session during our Nha Trang trip. Being a remote team, this was our first in-person gathering, making it a highly collaborative and memorable experience for everyone. I absolutely loved it!
Design
Information Architecture
I aligned the website and landing page information with the marketing team's future plans, outlining both the sitemap and the content for each landing page.
Design
Information Architecture
I aligned the website and landing page information with the marketing team's future plans, outlining both the sitemap and the content for each landing page.
Design
Information Architecture
I aligned the website and landing page information with the marketing team's future plans, outlining both the sitemap and the content for each landing page.
Wireframes
While designing low-fidelity wireframes for Talemy, I emphasized layout brainstorming over interactivity. This is when I aimed to incorporate the dynamic of the brand through the layout and element placements. I rushed through this stage in one day because I found it time-consuming. I believed that I could reassess the layout in the future while prototyping.
My wireframes began as paper sketches, but here are the digitalized versions of two important screens.
Wireframes
While designing low-fidelity wireframes for Talemy, I emphasized layout brainstorming over interactivity. This is when I aimed to incorporate the dynamic of the brand through the layout and element placements. I rushed through this stage in one day because I found it time-consuming. I believed that I could reassess the layout in the future while prototyping.
My wireframes began as paper sketches, but here are the digitalized versions of two important screens.
Wireframes
While designing low-fidelity wireframes for Talemy, I emphasized layout brainstorming over interactivity. This is when I aimed to incorporate the dynamic of the brand through the layout and element placements. I rushed through this stage in one day because I found it time-consuming. I believed that I could reassess the layout in the future while prototyping.
My wireframes began as paper sketches, but here are the digitalized versions of two important screens.
Brand Alignment
UI elements are inspired by and taken from Talemy Design Language.
In this stage, I was challenged mostly with a corner radius design decision. I wanted to convey both the brand aspects (as a consulting company) and the business objectives (conversion). During my research, I found that rounded corners tend to perform best for conversion, but in the context of consulting, they might appear too friendly or not reliable.
I conducted a quick round of surveys to understand if Talemy is perceived as 'kiki' or 'bobo'. After surveying the clients, internal employees, and online entrepreneurs, it turned out that most people viewed Talemy as a 'bobo' brand. As a result, I decided to implement rounded corners in all the designs.
Brand Alignment
UI elements are inspired by and taken from Talemy Design Language.
In this stage, I was challenged mostly with a corner radius design decision. I wanted to convey both the brand aspects (as a consulting company) and the business objectives (conversion). During my research, I found that rounded corners tend to perform best for conversion, but in the context of consulting, they might appear too friendly or not reliable.
I conducted a quick round of surveys to understand if Talemy is perceived as 'kiki' or 'bobo'. After surveying the clients, internal employees, and online entrepreneurs, it turned out that most people viewed Talemy as a 'bobo' brand. As a result, I decided to implement rounded corners in all the designs.
Brand Alignment
UI elements are inspired by and taken from Talemy Design Language.
In this stage, I was challenged mostly with a corner radius design decision. I wanted to convey both the brand aspects (as a consulting company) and the business objectives (conversion). During my research, I found that rounded corners tend to perform best for conversion, but in the context of consulting, they might appear too friendly or not reliable.
I conducted a quick round of surveys to understand if Talemy is perceived as 'kiki' or 'bobo'. After surveying the clients, internal employees, and online entrepreneurs, it turned out that most people viewed Talemy as a 'bobo' brand. As a result, I decided to implement rounded corners in all the designs.
Strix UI Kit
When discussing with the CEO, we understood that in the future, Talemy aims to offer more than its current services, with a primary focus on building a human resources SaaS. Therefore, I decided to create a small-sized design system with clearly defined tokens and colors. This design system will help us maintain brand consistency and allow for future scalability.
The name, Strix, was derived from the Talemy brandmark name. Additionally, Strix (pronounced as "strict") serves as a reminder for us to strictly adhere to three key design principles that align with our brand:
Intention: Every aspect of the design must be well-defined and have a purpose.
Connection: Connect with the users emotionally to engage and leverage the design and the brand experience.
Neat: Create a design that is dynamic enough to keep the users engaged and functional enough to keep them informed.
Strix UI Kit
When discussing with the CEO, we understood that in the future, Talemy aims to offer more than its current services, with a primary focus on building a human resources SaaS. Therefore, I decided to create a small-sized design system with clearly defined tokens and colors. This design system will help us maintain brand consistency and allow for future scalability.
The name, Strix, was derived from the Talemy brandmark name. Additionally, Strix (pronounced as "strict") serves as a reminder for us to strictly adhere to three key design principles that align with our brand:
Intention: Every aspect of the design must be well-defined and have a purpose.
Connection: Connect with the users emotionally to engage and leverage the design and the brand experience.
Neat: Create a design that is dynamic enough to keep the users engaged and functional enough to keep them informed.
Strix UI Kit
When discussing with the CEO, we understood that in the future, Talemy aims to offer more than its current services, with a primary focus on building a human resources SaaS. Therefore, I decided to create a small-sized design system with clearly defined tokens and colors. This design system will help us maintain brand consistency and allow for future scalability.
The name, Strix, was derived from the Talemy brandmark name. Additionally, Strix (pronounced as "strict") serves as a reminder for us to strictly adhere to three key design principles that align with our brand:
Intention: Every aspect of the design must be well-defined and have a purpose.
Connection: Connect with the users emotionally to engage and leverage the design and the brand experience.
Neat: Create a design that is dynamic enough to keep the users engaged and functional enough to keep them informed.
Hi-fi
By merging our wireframes with the established UI Kit, I proceeded to craft the final high-fidelity designs for the website. After several iterations and refinements with each departments, I arrived at the final version of the website. The images showcased below represent this end result of our design process.
Hi-fi
By merging our wireframes with the established UI Kit, I proceeded to craft the final high-fidelity designs for the website. After several iterations and refinements with each departments, I arrived at the final version of the website. The images showcased below represent this end result of our design process.
Hi-fi
By merging our wireframes with the established UI Kit, I proceeded to craft the final high-fidelity designs for the website. After several iterations and refinements with each departments, I arrived at the final version of the website. The images showcased below represent this end result of our design process.
Deliver
Framer
We successfully deployed our website using Framer. Framer was selected as the platform due to its capability to facilitate improved collaboration between developers and designers.
Deliver
Framer
We successfully deployed our website using Framer. Framer was selected as the platform due to its capability to facilitate improved collaboration between developers and designers.
Deliver
Framer
We successfully deployed our website using Framer. Framer was selected as the platform due to its capability to facilitate improved collaboration between developers and designers.
Features
Quick PDF Download
I designed three sections on every service landing page (shown below):
Downloadable Services: To increase trust, Talemy prepared downloadable white papers (pitch deck) that highlight everything about our services.
Success Cases: To demonstrate our quality performance, clients can navigate to the relevant case study and learn about Talemy success cases.
Data: Displaying data is the most effective way to communicate quality with clients. Talemy had a data showcase section for each service to demonstrate our capabilities.
Features
Quick PDF Download
I designed three sections on every service landing page (shown below):
Downloadable Services: To increase trust, Talemy prepared downloadable white papers (pitch deck) that highlight everything about our services.
Success Cases: To demonstrate our quality performance, clients can navigate to the relevant case study and learn about Talemy success cases.
Data: Displaying data is the most effective way to communicate quality with clients. Talemy had a data showcase section for each service to demonstrate our capabilities.
Features
Quick PDF Download
I designed three sections on every service landing page (shown below):
Downloadable Services: To increase trust, Talemy prepared downloadable white papers (pitch deck) that highlight everything about our services.
Success Cases: To demonstrate our quality performance, clients can navigate to the relevant case study and learn about Talemy success cases.
Data: Displaying data is the most effective way to communicate quality with clients. Talemy had a data showcase section for each service to demonstrate our capabilities.
Processes Showcasing
Talemy showcases detailed processes: To address the problem, we decided to design a section dedicated to service processes and how Taleminions (consultants) work, interact, and engage with clients during services.
Processes Showcasing
Talemy showcases detailed processes: To address the problem, we decided to design a section dedicated to service processes and how Taleminions (consultants) work, interact, and engage with clients during services.
Processes Showcasing
Talemy showcases detailed processes: To address the problem, we decided to design a section dedicated to service processes and how Taleminions (consultants) work, interact, and engage with clients during services.
Flex Capabilities
When asking about reliability, clients are interested in the seniority and performance of our consultants. The information might give them more confidence in their decision to use a consulting service.
We designed a new section for each consultant to highlight their abilities and achievements while at Talemy.
Flex Capabilities
When asking about reliability, clients are interested in the seniority and performance of our consultants. The information might give them more confidence in their decision to use a consulting service.
We designed a new section for each consultant to highlight their abilities and achievements while at Talemy.
Flex Capabilities
When asking about reliability, clients are interested in the seniority and performance of our consultants. The information might give them more confidence in their decision to use a consulting service.
We designed a new section for each consultant to highlight their abilities and achievements while at Talemy.
Gen Z Content (Careers)
We decided to showcase internal activities and explain the collaborative processes inside Talemy to enhance our status as the Employer of Choice. Instead of providing basic information on a single landing page for Taleminions, we created pages with extremely detailed information about us as an employer (mirroring their journey):
/hiring-process
/benefits
/core-values (and three pages for each of the core values)
/culture (and three pages for each of the culture)
/learning (and each page for each department)
/teams (and each page for each department)
Gen Z Content (Careers)
We decided to showcase internal activities and explain the collaborative processes inside Talemy to enhance our status as the Employer of Choice. Instead of providing basic information on a single landing page for Taleminions, we created pages with extremely detailed information about us as an employer (mirroring their journey):
/hiring-process
/benefits
/core-values (and three pages for each of the core values)
/culture (and three pages for each of the culture)
/learning (and each page for each department)
/teams (and each page for each department)
Gen Z Content (Careers)
We decided to showcase internal activities and explain the collaborative processes inside Talemy to enhance our status as the Employer of Choice. Instead of providing basic information on a single landing page for Taleminions, we created pages with extremely detailed information about us as an employer (mirroring their journey):
/hiring-process
/benefits
/core-values (and three pages for each of the core values)
/culture (and three pages for each of the culture)
/learning (and each page for each department)
/teams (and each page for each department)
Key Takeaways
Impacts
The Clients
The average bounce rate for our website was at 30%, which is extremely good.
Number of Business Development Meetings Booked and Number of White Papers Downloaded metrics are to be updated.
We found 03 more clients through direct outreach, with the support of a professional and information-rich website that influences client decisions.
The average engagement time of 1 minute and 07 seconds, which is quite impressive.
The Taleminions
The design and visual choices effectively connected with the Taleminions on an emotional level. As a result, we achieved a significant milestone by successfully converting 200 applicants (Taleminions) within just 2 months.
Feedback on Talemy as an employer was positive, mostly focused on the vibrant aspects of the culture and core values. Therefore, I think we did a great job of telling the employer's brand story through our website.
Key Takeaways
Impacts
The Clients
The average bounce rate for our website was at 30%, which is extremely good.
Number of Business Development Meetings Booked and Number of White Papers Downloaded metrics are to be updated.
We found 03 more clients through direct outreach, with the support of a professional and information-rich website that influences client decisions.
The average engagement time of 1 minute and 07 seconds, which is quite impressive.
The Taleminions
The design and visual choices effectively connected with the Taleminions on an emotional level. As a result, we achieved a significant milestone by successfully converting 200 applicants (Taleminions) within just 2 months.
Feedback on Talemy as an employer was positive, mostly focused on the vibrant aspects of the culture and core values. Therefore, I think we did a great job of telling the employer's brand story through our website.
Key Takeaways
Impacts
The Clients
The average bounce rate for our website was at 30%, which is extremely good.
Number of Business Development Meetings Booked and Number of White Papers Downloaded metrics are to be updated.
We found 03 more clients through direct outreach, with the support of a professional and information-rich website that influences client decisions.
The average engagement time of 1 minute and 07 seconds, which is quite impressive.
The Taleminions
The design and visual choices effectively connected with the Taleminions on an emotional level. As a result, we achieved a significant milestone by successfully converting 200 applicants (Taleminions) within just 2 months.
Feedback on Talemy as an employer was positive, mostly focused on the vibrant aspects of the culture and core values. Therefore, I think we did a great job of telling the employer's brand story through our website.
Future Considerations
The average bounce rate fluctuates between 30% and 40%. However, our analytics revealed outliers with bounce rates exceeding 70%. A major factor for this is the Candidates who browse job listings but don't take any further action because simply there are no suitable positions. Therefore, our priority in future iterations is to reduce these high bounce rates with Candidate-centric designs.
We also noticed a concerning 34% decrease in Views per User. While various factors may influence this, our immediate focus is to investigate whether it's related to the design.
The tight project timeline led to less comprehensive usability testing. Additionally, content delays occurred due to human resource constraints. We should prioritize resource planning and hold sessions to assess and allocate resources effectively.
The Strix UI Kit is currently in its early stages of development and can be considered immature. It is not yet a complete design system as it lacks essential components such as comprehensive code documentation and standardized accessibility features. Meaning, there is a need for closer collaboration with developers to ensure the system evolves into a fully functional and robust documentation that truly lives up to its name.
Future Considerations
The average bounce rate fluctuates between 30% and 40%. However, our analytics revealed outliers with bounce rates exceeding 70%. A major factor for this is the Candidates who browse job listings but don't take any further action because simply there are no suitable positions. Therefore, our priority in future iterations is to reduce these high bounce rates with Candidate-centric designs.
We also noticed a concerning 34% decrease in Views per User. While various factors may influence this, our immediate focus is to investigate whether it's related to the design.
The tight project timeline led to less comprehensive usability testing. Additionally, content delays occurred due to human resource constraints. We should prioritize resource planning and hold sessions to assess and allocate resources effectively.
The Strix UI Kit is currently in its early stages of development and can be considered immature. It is not yet a complete design system as it lacks essential components such as comprehensive code documentation and standardized accessibility features. Meaning, there is a need for closer collaboration with developers to ensure the system evolves into a fully functional and robust documentation that truly lives up to its name.
Future Considerations
The average bounce rate fluctuates between 30% and 40%. However, our analytics revealed outliers with bounce rates exceeding 70%. A major factor for this is the Candidates who browse job listings but don't take any further action because simply there are no suitable positions. Therefore, our priority in future iterations is to reduce these high bounce rates with Candidate-centric designs.
We also noticed a concerning 34% decrease in Views per User. While various factors may influence this, our immediate focus is to investigate whether it's related to the design.
The tight project timeline led to less comprehensive usability testing. Additionally, content delays occurred due to human resource constraints. We should prioritize resource planning and hold sessions to assess and allocate resources effectively.
The Strix UI Kit is currently in its early stages of development and can be considered immature. It is not yet a complete design system as it lacks essential components such as comprehensive code documentation and standardized accessibility features. Meaning, there is a need for closer collaboration with developers to ensure the system evolves into a fully functional and robust documentation that truly lives up to its name.
Lessons Learned
Though not mentioned, I learned the importance of aligning business goals with users' goals. While empathizing with users, I sometimes focused too much on their needs and overlooked the conversion aspects of the business. While user-centric design is important, it's equally important to consider and balance the business objectives.
I rushed through the wireframing stage. When designing the high-fidelity version, I frequently found myself reevaluating the layout, which ended up consuming a significant amount of time. In hindsight, I should have invested more time in wireframing and carefully considered the layout from the beginning.
During UI design, I decided to step back and survey the visual perceptions of our users, which could have been done during the research phase. I did not think that the visual aspect would be a challenge for me during this project, and it consumed a lot of time. I learned that researching visual preferences is as important as the user experience.
I've also learned the importance of considering stakeholders' availability outside the design team when setting project priorities, as it can impact project timelines.
Lessons Learned
Though not mentioned, I learned the importance of aligning business goals with users' goals. While empathizing with users, I sometimes focused too much on their needs and overlooked the conversion aspects of the business. While user-centric design is important, it's equally important to consider and balance the business objectives.
I rushed through the wireframing stage. When designing the high-fidelity version, I frequently found myself reevaluating the layout, which ended up consuming a significant amount of time. In hindsight, I should have invested more time in wireframing and carefully considered the layout from the beginning.
During UI design, I decided to step back and survey the visual perceptions of our users, which could have been done during the research phase. I did not think that the visual aspect would be a challenge for me during this project, and it consumed a lot of time. I learned that researching visual preferences is as important as the user experience.
I've also learned the importance of considering stakeholders' availability outside the design team when setting project priorities, as it can impact project timelines.
Lessons Learned
Though not mentioned, I learned the importance of aligning business goals with users' goals. While empathizing with users, I sometimes focused too much on their needs and overlooked the conversion aspects of the business. While user-centric design is important, it's equally important to consider and balance the business objectives.
I rushed through the wireframing stage. When designing the high-fidelity version, I frequently found myself reevaluating the layout, which ended up consuming a significant amount of time. In hindsight, I should have invested more time in wireframing and carefully considered the layout from the beginning.
During UI design, I decided to step back and survey the visual perceptions of our users, which could have been done during the research phase. I did not think that the visual aspect would be a challenge for me during this project, and it consumed a lot of time. I learned that researching visual preferences is as important as the user experience.
I've also learned the importance of considering stakeholders' availability outside the design team when setting project priorities, as it can impact project timelines.