Client
Time Dealer
Disciplines
UX Design Responsive Website Mobile Application
Timeline
1 month 07.2024 to 08.2024
Collaborator
Tuan Nguyen Thang Nguyen Quan Nguyen Luna Nguyen Trinh Ha Dan Chi Long Do Vu Pham
Deliverables
UI Design Prototypes
Tools
Figma FigJam
Time Dealer Platform
A [UX] C-TDL
Time Dealer is a private platform established by expert luxury watch dealers from various countries, with the vision of creating a professional platform dedicated to the luxury watch dealer community, gathering comprehensive information on watch transactions in the market.
The platform aggregates information and uses AI technology to analyze trading information from over 30,000 reputable dealers in more than 500 watch trading groups worldwide.
Client
Time Dealer
Disciplines
UX Design Responsive Website Mobile Application
Timeline
1 month 07.2024 to 08.2024
Collaborator
Tuan Nguyen Thang Nguyen Quan Nguyen Luna Nguyen Trinh Ha Dan Chi Long Do Vu Pham
Deliverables
UI Design Prototypes
Tools
Figma FigJam
Time Dealer Platform
A [UX] C-TDL
Time Dealer is a private platform established by expert luxury watch dealers from various countries, with the vision of creating a professional platform dedicated to the luxury watch dealer community, gathering comprehensive information on watch transactions in the market.
The platform aggregates information and uses AI technology to analyze trading information from over 30,000 reputable dealers in more than 500 watch trading groups worldwide.
Client
Time Dealer
Disciplines
UX Design Responsive Website Mobile Application
Timeline
1 month 07.2024 to 08.2024
Collaborator
Tuan Nguyen Thang Nguyen Quan Nguyen Luna Nguyen Trinh Ha Dan Chi Long Do Vu Pham
Deliverables
UI Design Prototypes
Tools
Figma FigJam
Time Dealer Platform
A [UX] C-TDL
Time Dealer is a private platform established by expert luxury watch dealers from various countries, with the vision of creating a professional platform dedicated to the luxury watch dealer community, gathering comprehensive information on watch transactions in the market.
The platform aggregates information and uses AI technology to analyze trading information from over 30,000 reputable dealers in more than 500 watch trading groups worldwide.
Introduction
Purposes
Time Dealer presented a design challenge centered on simplicity and promoting user intuition when interacting with the platform. Our focus was on the users and the data they can view, ensuring that we avoid overwhelming them like typical e-commerce websites might. The target audience was 10,000 luxury retailers (a part of the client's database) who would access this platform to form a small community for buying and selling watches.
Introduction
Purposes
Time Dealer presented a design challenge centered on simplicity and promoting user intuition when interacting with the platform. Our focus was on the users and the data they can view, ensuring that we avoid overwhelming them like typical e-commerce websites might. The target audience was 10,000 luxury retailers (a part of the client's database) who would access this platform to form a small community for buying and selling watches.
Introduction
Purposes
Time Dealer presented a design challenge centered on simplicity and promoting user intuition when interacting with the platform. Our focus was on the users and the data they can view, ensuring that we avoid overwhelming them like typical e-commerce websites might. The target audience was 10,000 luxury retailers (a part of the client's database) who would access this platform to form a small community for buying and selling watches.
Challenges
The primary challenge for the application was the absence of payment functionality. Despite its intended purpose for trading and selling, transactions could not be completed within the app (users will pay elsewhere). This necessitated a design approach that deviated from conventional expectations for trading platforms, adapting to the app's limited scope.
Challenges
The primary challenge for the application was the absence of payment functionality. Despite its intended purpose for trading and selling, transactions could not be completed within the app (users will pay elsewhere). This necessitated a design approach that deviated from conventional expectations for trading platforms, adapting to the app's limited scope.
Challenges
The primary challenge for the application was the absence of payment functionality. Despite its intended purpose for trading and selling, transactions could not be completed within the app (users will pay elsewhere). This necessitated a design approach that deviated from conventional expectations for trading platforms, adapting to the app's limited scope.
Discover
Elicitation
Initially, we assumed that the product was either an e-commerce platform for buying, selling, and trading watches or a platform for comparing watch market values over time, which were all incorrect. Instead, the platform allows users to:
Browse watches, which are typically posts from users within a community from the client's database (crawled from various communities, primarily WhatsApp).
Interact with these posts by searching, filtering, saving, hiding, viewing seller information, block seller, adding to a wishlist, and more (similar to any browsing platform).
Contact the seller via WhatsApp with information provided on the post after finding a suitable watch and perform transactions elsewhere.
The platform monetizes through its data. Free users cannot view certain information, which is blurred. To view complete details of the posts and watches, they must create an account and pay a subscription fee.
We gathered these valuable insights during the elicitation process with our client. This understanding directly shaped the development of our user tasks list and personas.
Discover
Elicitation
Initially, we assumed that the product was either an e-commerce platform for buying, selling, and trading watches or a platform for comparing watch market values over time, which were all incorrect. Instead, the platform allows users to:
Browse watches, which are typically posts from users within a community from the client's database (crawled from various communities, primarily WhatsApp).
Interact with these posts by searching, filtering, saving, hiding, viewing seller information, block seller, adding to a wishlist, and more (similar to any browsing platform).
Contact the seller via WhatsApp with information provided on the post after finding a suitable watch and perform transactions elsewhere.
The platform monetizes through its data. Free users cannot view certain information, which is blurred. To view complete details of the posts and watches, they must create an account and pay a subscription fee.
We gathered these valuable insights during the elicitation process with our client. This understanding directly shaped the development of our user tasks list and personas.
Discover
Elicitation
Initially, we assumed that the product was either an e-commerce platform for buying, selling, and trading watches or a platform for comparing watch market values over time, which were all incorrect. Instead, the platform allows users to:
Browse watches, which are typically posts from users within a community from the client's database (crawled from various communities, primarily WhatsApp).
Interact with these posts by searching, filtering, saving, hiding, viewing seller information, block seller, adding to a wishlist, and more (similar to any browsing platform).
Contact the seller via WhatsApp with information provided on the post after finding a suitable watch and perform transactions elsewhere.
The platform monetizes through its data. Free users cannot view certain information, which is blurred. To view complete details of the posts and watches, they must create an account and pay a subscription fee.
We gathered these valuable insights during the elicitation process with our client. This understanding directly shaped the development of our user tasks list and personas.
Competitor Analysis
Competitive analysis of Chrono24 platform and similar apps revealed industry standards (browsing watches) and highlighted the unique feature: direct messaging via WhatsApp.
By understanding existing user behaviors, I was able to focused on refining the app's unique features rather than reinventing the wheel for common features. This competitor analysis guided my design decisions towards both user familiarity and innovation.
Competitor Analysis
Competitive analysis of Chrono24 platform and similar apps revealed industry standards (browsing watches) and highlighted the unique feature: direct messaging via WhatsApp.
By understanding existing user behaviors, I was able to focused on refining the app's unique features rather than reinventing the wheel for common features. This competitor analysis guided my design decisions towards both user familiarity and innovation.
Competitor Analysis
Competitive analysis of Chrono24 platform and similar apps revealed industry standards (browsing watches) and highlighted the unique feature: direct messaging via WhatsApp.
By understanding existing user behaviors, I was able to focused on refining the app's unique features rather than reinventing the wheel for common features. This competitor analysis guided my design decisions towards both user familiarity and innovation.
Define
User Personas
Our target audience comprises 10,000 luxury watch retailers who utilize the platform to form communities for buying and selling. These end-users are professional salespeople or dealers with their own authorized watch businesses, exhibiting behaviors distinct from individual watch buyers. To truly understand their needs, we created detailed user personas.
Define
User Personas
Our target audience comprises 10,000 luxury watch retailers who utilize the platform to form communities for buying and selling. These end-users are professional salespeople or dealers with their own authorized watch businesses, exhibiting behaviors distinct from individual watch buyers. To truly understand their needs, we created detailed user personas.
Define
User Personas
Our target audience comprises 10,000 luxury watch retailers who utilize the platform to form communities for buying and selling. These end-users are professional salespeople or dealers with their own authorized watch businesses, exhibiting behaviors distinct from individual watch buyers. To truly understand their needs, we created detailed user personas.
User Flows
As the sole designer of this project, I relied on user flows to effectively manage my design process. They helped me visualize the user journey and ensure no screens were overlooked.
User Flows
As the sole designer of this project, I relied on user flows to effectively manage my design process. They helped me visualize the user journey and ensure no screens were overlooked.
User Flows
As the sole designer of this project, I relied on user flows to effectively manage my design process. They helped me visualize the user journey and ensure no screens were overlooked.
Design
Wireframes
To accommodate the app's unique design, deviating from standard e-commerce layouts, I dedicated significant time to wireframing and exploring various design solutions.
Design
Wireframes
To accommodate the app's unique design, deviating from standard e-commerce layouts, I dedicated significant time to wireframing and exploring various design solutions.
Design
Wireframes
To accommodate the app's unique design, deviating from standard e-commerce layouts, I dedicated significant time to wireframing and exploring various design solutions.
Mid-fi
I prioritized the two most important screens, presenting them to the clients as highly-detailed mid-fidelity prototypes. Other screens were kept simple, focusing mainly on layout.
Mid-fi
I prioritized the two most important screens, presenting them to the clients as highly-detailed mid-fidelity prototypes. Other screens were kept simple, focusing mainly on layout.
Mid-fi
I prioritized the two most important screens, presenting them to the clients as highly-detailed mid-fidelity prototypes. Other screens were kept simple, focusing mainly on layout.
Hi-fi
Once the platform's layout and information architecture were approved by the clients, I moved directly into high-fidelity design, preparing the deliverables for the development team. This phase involved a continuous cycle of screen design and close collaboration with our front-end developer to ensure design accuracy and feasibility.
Hi-fi
Once the platform's layout and information architecture were approved by the clients, I moved directly into high-fidelity design, preparing the deliverables for the development team. This phase involved a continuous cycle of screen design and close collaboration with our front-end developer to ensure design accuracy and feasibility.
Hi-fi
Once the platform's layout and information architecture were approved by the clients, I moved directly into high-fidelity design, preparing the deliverables for the development team. This phase involved a continuous cycle of screen design and close collaboration with our front-end developer to ensure design accuracy and feasibility.
Responsive
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Responsive
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Responsive
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Deliver
Iterations
Given that this project involved a client, I needed to strike a balance between their desires and the users' needs. During our demo meetings, where ideas were exchanged freely, I took on the role of a UX consultant, advocating for user-centric design.
For example, with the Marketplace screens, our client initially wanted to display more details within the Favorites tab. I explained the importance of white space for a visually pleasing and user-friendly design. Ultimately, we reached a compromise that satisfied both the client's desire for information and the users' need for a clean, uncluttered interface.
Deliver
Iterations
Given that this project involved a client, I needed to strike a balance between their desires and the users' needs. During our demo meetings, where ideas were exchanged freely, I took on the role of a UX consultant, advocating for user-centric design.
For example, with the Marketplace screens, our client initially wanted to display more details within the Favorites tab. I explained the importance of white space for a visually pleasing and user-friendly design. Ultimately, we reached a compromise that satisfied both the client's desire for information and the users' need for a clean, uncluttered interface.
Deliver
Iterations
Given that this project involved a client, I needed to strike a balance between their desires and the users' needs. During our demo meetings, where ideas were exchanged freely, I took on the role of a UX consultant, advocating for user-centric design.
For example, with the Marketplace screens, our client initially wanted to display more details within the Favorites tab. I explained the importance of white space for a visually pleasing and user-friendly design. Ultimately, we reached a compromise that satisfied both the client's desire for information and the users' need for a clean, uncluttered interface.
Features
Marketplace: Experience a new way to discover luxury timepieces
The platform adopts a horizontal watch list design, moving away from traditional e-commerce layouts, to cater to the luxury nature of watches and the extensive research often involved in the purchase decision. This approach encourages users to carefully consider each watch, facilitating a more deliberate and informed buying process.
Features
Marketplace: Experience a new way to discover luxury timepieces
The platform adopts a horizontal watch list design, moving away from traditional e-commerce layouts, to cater to the luxury nature of watches and the extensive research often involved in the purchase decision. This approach encourages users to carefully consider each watch, facilitating a more deliberate and informed buying process.
Features
Marketplace: Experience a new way to discover luxury timepieces
The platform adopts a horizontal watch list design, moving away from traditional e-commerce layouts, to cater to the luxury nature of watches and the extensive research often involved in the purchase decision. This approach encourages users to carefully consider each watch, facilitating a more deliberate and informed buying process.
Trending: Stay ahead of the market curve with trending pages
Watches are valuable assets whose market value fluctuates. The trending pages track these changes, helping the users make more informed and financially sound decisions.
Trending: Stay ahead of the market curve with trending pages
Watches are valuable assets whose market value fluctuates. The trending pages track these changes, helping the users make more informed and financially sound decisions.
Trending: Stay ahead of the market curve with trending pages
Watches are valuable assets whose market value fluctuates. The trending pages track these changes, helping the users make more informed and financially sound decisions.
Auto-Post: One message to multiple groups with a simple click
Time Dealer simplifies messaging through WhatsApp by presenting users with a curated collection of trusted watch seller groups, handpicked by our clients. With just a click, users can effortlessly broadcast personalized messages to their chosen groups.
Users can find the desired groups by refreshing, searching, filtering by brand, and sorting. Once selected, they can start crafting messages using an intuitive, email-like interface that simplifies the process. This interface allows for simultaneous editing and group selection, eliminating the need to constantly close and reopen modals.
Auto-Post: One message to multiple groups with a simple click
Time Dealer simplifies messaging through WhatsApp by presenting users with a curated collection of trusted watch seller groups, handpicked by our clients. With just a click, users can effortlessly broadcast personalized messages to their chosen groups.
Users can find the desired groups by refreshing, searching, filtering by brand, and sorting. Once selected, they can start crafting messages using an intuitive, email-like interface that simplifies the process. This interface allows for simultaneous editing and group selection, eliminating the need to constantly close and reopen modals.
Auto-Post: One message to multiple groups with a simple click
Time Dealer simplifies messaging through WhatsApp by presenting users with a curated collection of trusted watch seller groups, handpicked by our clients. With just a click, users can effortlessly broadcast personalized messages to their chosen groups.
Users can find the desired groups by refreshing, searching, filtering by brand, and sorting. Once selected, they can start crafting messages using an intuitive, email-like interface that simplifies the process. This interface allows for simultaneous editing and group selection, eliminating the need to constantly close and reopen modals.
Key Takeaways
Impacts
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Key Takeaways
Impacts
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Key Takeaways
Impacts
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Lessons Learned
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Lessons Learned
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Lessons Learned
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